For all the non-menstruators who support menstruators.

What’s a Flow Bro?

To welcome non-menstruators into the conversation, we coined the term “Flow Bro.”

Defined: A non-menstruator who supports menstruators and advocates for freely accessible period products in public bathrooms.

Toilet paper is offered for free, why aren’t tampons and pads?®

YOU can advocate for change:

Educate Yourself

Before having a conversation about periods, it's important to know the fundamentals!

[The 4 Stages of the Menstrual Cycle](/content/blog/4-stages-of-the-menstrual-cycle/ "The 4 Stages of the Menstrual Cycle"/index.html)

Advocate

Use the conversation as an opportunity to advocate for change. Discuss ways in which you can support period equity, such as donating menstrual products or advocating for policy changes that promote access to menstrual products.

[Learn About the Menstrual Movement](/content/blog/what-is-the-menstrual-movement/ "Learn About the Menstrual Movement"/index.html)

Take Action

You can help break down stigma and promote period equity in your workplace and community by providing free period products.

[Build Your Period Program](/content/pricing/ "Build Your Period Program"/index.html)

Language is important

In addition to "women" or "girls," you can say:

Instead of "feminine hygiene products," you can say:

23%

students have struggled to afford period products

Source: State of the Period

500 million

people lack access to menstrual products and hygiene facilities

Source: Journal of Global Health Reports

86%

people started their periods unexpectedly in public without the supplies they need

Source: Murphy's Law of Menstruation

The Power of the Flow Bro

EDUCATION

A Beginner's Guide to Periods

MENSTRUAL MOVEMENT

Flow Bro 101

EDUCATION

How to Have Conversations About Period Equity

MENSTRUAL MOVEMENT

Talking to Boys About Periods

Frequently Asked Questions

How do I talk about periods in the workplace?

1. Be respectful: Remember that not everyone is comfortable discussing periods, and some people may have different cultural or religious beliefs that shape their attitudes towards menstruation. Be mindful of people's boundaries and don't force anyone to engage in the conversation.

2. Use inclusive language: Use language that includes all genders and identities, not just those who menstruate. This can help to create an environment that is inclusive of all employees, regardless of their gender identity.

3. Provide resources: Make sure that employees know about the available resources, such as sanitary products and private restrooms. Encourage employees to reach out to HR or management if they have any concerns or needs related to menstruation.

4. Normalize the conversation: Talking openly and honestly about periods can help to break down the stigma and normalize the conversation. Encourage employees to share their experiences and to ask questions if they have any.

5. Lead by example: As a leader or manager, you can help to create a positive workplace culture around periods by being open and supportive. Share your own experiences if you feel comfortable, and make sure that your team knows that they can come to you with any concerns or questions.

What is the definition of a Flow Bro?

A non-menstruator who supports menstruators and advocates for freely accessible Aunt Flow products in public bathrooms!

How can I be more inclusive in conversations around periods?

The words we use when discussing periods shape how society views them. As such, it’s important that the language we use reflects the fact that not all people with periods are women, and not all women have periods.

Language to avoid:

• Saying “women” or “girls” when talking about periods
• Referring to period products as “feminine hygiene products”

Instead, use inclusive language like:

• “Menstruator(s),” “people who menstruate” or “people with periods”
• “Period product(s)” or “menstrual product(s)”

Why is it important to talk to boys and non-menstruators about periods?

1. Promotes gender equality: Educating boys and non-menstruators about periods can help break down gender stereotypes and promote gender equality. They can learn that menstruation is a natural bodily function and not something to be ashamed of or stigmatized.

2. Encourages empathy and understanding: By understanding what menstruation is and how it affects people who menstruate, boys and non-menstruators can develop empathy and understanding towards their menstruating peers, family members, and friends. This can help to reduce stigma and discrimination associated with menstruation.

3. Helps reduce period poverty: When boys and non-menstruators are educated about periods, they can become advocates for better access to menstrual products in schools and communities. This can help to reduce period poverty and ensure that everyone who menstruates has access to the necessary products and resources.

4. Improves communication: Talking to boys and non-menstruators about periods can improve communication between genders and foster a more open and supportive workplace environment. This can help to reduce misunderstandings, promote inclusion, and create a more positive workplace culture.

Is offering free menstrual products expensive?

Cost is often cited as one of the factors holding organizations back from offering pads and tampons for free.

“Isn’t providing free menstrual products expensive?” is a common question asked, but the good news is, it’s not actually that expensive.

For Schools and Universities

Schools and universities should budget $10-$20 per menstruating student per year for menstrual products.

For Businesses

A business should budget $5-$10 per menstruating employee per year for menstrual products.

When you take these costs into account, it’s such a small price to pay in order to improve the lives of menstruators in your community.

Flow Bro Highlight: Roger Phelps

“It's super important for our venus to be partnering with Aunt Flow and to have Aunt Flow period products because we cater to tens of thousands of patrons a month. We have 300+ shows a year—almost one a day—and we have so many folks who need this product, and we're happy to provide that for them.”

• Roger Phelps General Manager, Newport Music Hall

Hi! I’m Claire. I founded Aunt Flow after getting my period in public without the supplies needed.

At 18 years old, I dedicated my life to developing a solution to ensure businesses and schools could sustainably provide quality period products, for free, in bathrooms. Our products are made with organic cotton and we are constantly working to reduce our environmental impact! Since 2021, we've donated MILLIONS of period products to menstruators in need. I call this people helping people. PERIOD.®

our story

Show Your Flow Bro Pride

Flow Bro Bundle

1 pair of Flow Bro socks, 3 stickers + 3 pins

$25.00

shop now

Flow Bro Socks

Let’s hear it for the Flow Bros!

$20.00

[shop now](/content/products/flow-bro-socks "shop now"/index.html)

Resources

Mom Breaks Period Taboos: ‘My Boys Carry Period Supplies’
Period Inclusivity at Aunt Flow
Reading List for Parents, Guardians & Caregivers
The Importance of Gender-Inclusive Bathrooms